This aligns our strategy with the revenue your campaigns create allowing for transparency and accountability for the investment you’ve made. Your goals, the competitive landscape, and the current state of your SEO all play a role in determining the most effective SEO approach. That’s why all our proposals are custom to everyone we work with! There is no one-size-fits-all SEO template or SEO package that will deliver the best results for you. Every business is different, and every SEO plan should be different too. Below are some of the services you could expect to see inside your own custom tailored SEO plan.
Add Related Keywords to Your Content
This means you can get more traffic… without needing higher rankings. When you improve your organic click-through rate more people will click on your site in the search results. And I can almost guarantee that you’ll come away with a handful of backlinks. So to get more traffic from those search queries, I’d just need to sprinkle those terms into my post. If you click on one of the pages, you can see all of the keywords that page already ranks for. As you can see, I also added lots of high-quality content underneath my infographic.
Original and relevant content will always help your organization get higher traffic and increased lead generation. This lesson elaborates on duplicate content and its common instances. It also offers a guide to fix duplicate content to make your SEO strategy successful. The Off-page Optimisation lesson elaborates on the processes to further improve your ranking on the Search Engine Results Page (SERP). These include important Link Building strategies such as high-quality content and off-site engagement. This lesson lets you dive deep into the world of keywords by introducing to you the importance of keyword research, user intent, and performing keyword research.
SEM & SEO News, Insights & How-tos
Back when search engines lacked a lot of the sophistication they have today, the term “10 blue links” was coined to describe the flat structure of the SERP. Any time a search was performed, Google would return a page with 10 organic results, each in the same format. There would be no point to links if they didn’t direct searchers to something. Content is more than just words; it’s anything meant to be consumed by searchers — there’s video content, image content, and of course, text. If search engines are answer machines, content is the means by which the engines deliver those answers.
SEO Introduction
- An SEO content strategy is a carefully crafted plan to create, optimize, and distribute high-quality content.
- Pages containing identical or quite similar content can confuse search engines.
- Improving user experience with SEO can help your business increase credibility and conversions, and ultimately earn more revenue.
- It is the combination of SEO factors that cannot be directly handled by the creator of a website because he has created a backlink, post content in other related and thematic website.
- Crawlers then return this content to search engines, which they then index.
If you want to exclude multiple crawlers, like googlebot and bing for example, it’s okay to use multiple robot exclusion tags. Non-text media forms (images, video, GIFs, etc.) should not be used to display text that you wish to be indexed. While search engines are getting better at recognizing images, there’s no guarantee they will be able to read and understand it just yet. It’s always best to add text within the markup of your webpage. Engage in digital PR SEO Anomaly and outreach efforts to build relationships with journalists, bloggers, and influencers in your industry.
A good starting point for competitive analysis is to uncover which keywords your competitors are targeting and where they rank. You can use keyword tools and either study individual competitor pages or their entire websites to learn what terms they’re targeting. You might find, for example, that a competitor is using the phrase “women’s leopard print jeans” on a collection page.
