If you already have a page that aligns with your target keyword’s search intent, update it. Improving existing rankings first is often a good idea, especially for keywords that rank on the second page. If you’re on page two, Google already views your page positively. You just need to outperform the competitors ranking above you.
Getting featured on Google Play
Additionally, using structured data (Schema markup) alongside the map can further enhance your local SEO by providing search engines with precise business location details. Local institutions such as chambers of commerce, universities, and community organizations are excellent sources for backlinks and citations. Many have business directories, event listings, or partnership opportunities that can help boost your local authority while strengthening community connections. The more active and engaged you are with your reviews, the more trust you build with both Google and potential customers.
What is video SEO?
These are probably important subtopics if more than one page is already ranking for them. This is likely something searchers expect and want to see on a list of things to do in London because multiple top-ranking pages talk about it. Google wants to rank the best content for searchers, and that’s the content that covers everything they want to know. Image optimization for SEO is the process of ensuring your images are optimized for search. Every page should be wrapped in an H1 tag and include your target keyword where it makes sense.
This means that you shouldn’t expect a rankings boost simply because you added schema to your page. Regardless, at this point you have all the tools you need to create high-quality content. On the last note, it’s typically ideal to link internally to one of your own pages if you can, but don’t be afraid to link to other websites.
Just like with backlinks, the top results tend to have more linking domains than those towards the bottom of the first page. We found that domain diversity has a substantial impact on rankings. In other words, it’s better to get 10 links from 10 different sites than 10 links from the same domain.
To make sure your content ultimately comes out on top, go take a look at what’s currently ranking for your chosen keywords. To truly understand how to rank for keywords, you have to understand something that so many companies miss — search intent. When you’ve decided which keywords you’re going to target, think about why people are looking them up. This will give you a good idea of related keywords and phrases people search — and you can use the results to start building your list of target keywords. For a more in-depth look at good keyword options, though, there are numerous keyword research tool options to choose from. The best tools take the guesswork out of how to rank higher on Google.
- However, the bigger updates usually change rankings more drastically and last for longer.
- Since the early days of search engines, the title tag has been considered the most important on-page SEO element.
- These promotions can be anything from buy-one-get-one-free offers, to discounts on specific products.
- Local citations are mentions of your business’s name, address, and phone number (NAP) online.
- Marketing goals include increasing brand awareness, improving click-through rates, gaining leads, and gaining maximum social shares of a website.
For example, you can use one of your local keywords as a seed one to get new keyword suggestions with the help of the Autocomplete Tools feature. In most cases, you can simply add the name of the location you operate in to your landing pages. For example, use New York best coffee instead of just best coffee.
If your Google My Business profile closely links to what your target audience typically searches for, Google will find it easier to match your profile to the right searches. Also, if your business has more Google reviews, it can help to boost your local ranking on Google. In fact, nowadays, you’re more likely to see videos pop up in the form of video carousels in the search results than in the past. Remember, Google offers not only text results, but also video, images, and news articles to help create a better user experience. Adding a table of contents (or a summary like we do) can also help visitors to go directly to the section that’s relevant to their query. And, to make your content easier to digest, it’s key that you add visual elements like infographics and videos, which brings us to our next SEO strategy.
Claim your free Semrush trial to see more results and access additional features. Maybe try putting a “print” plugin button aboveyour articles. Sometimes I print them to read at a later time, but the formatting gets messed up when I try to print. “news” is usually a news keyword, probably difficult to rank for. You can SEO Anomaly use some information from other sites as long as it referenced well.
